A forward-thinking New York, New Jersey, LA, Boston, + Tucson based full-service entertainment & lifestyle public relations agency.
We specialize in national television, print magazines and newspapers, syndicated + satellite radio, digital features, podcasts, social media, on-the-street content, and brand partnerships.
THE BPM TEAM
Our publicists truly love what we do, and the proof is in our
rock-solid, industry-wide reputation and successful track record.
Dayna Ghiraldi-Travers
Founder/CEO
Big Picture Media Founder and CEO Dayna Ghiraldi-Travers launched the full-service entertainment Public Relations firm in 2007 in New York City. The boutique agency boasts an all-female staff of publicists that continue to be trailblazers in the entertainment PR industry.
➤ Read Dayna's full bio.
With over 20 years of experience, Dayna’s career is known for a remarkable blend of creativity, strategic insight and an unparalleled dedication to her clients and team. Her journey began with a passion for music and storytelling and an innate talent for connecting with people, which she honed through various roles in PR before founding her own agency almost 18 years ago. Under her leadership, Big Picture Media continues to adventure into new areas of PR as each year passes.
Her award winning firm has represented hundreds of diverse artists like The Offspring, 311, Papa Roach, Sum 41, American Authors, Emo Nite, Tony Kanal of No Doubt, Switchfoot, The Used, All Time Low, Kansas, Waterparks, Underoath, Polyphia, MOBY, Naughty by Nature, New Found Glory, The Eagles, Matisyahu, Peter Gabriel, Thrice, Neck Deep, The Story So Far, Sleeping with Sirens, Story of the Year, Yanni, Travis Mills, Warped Tour and Sheppard. Additional household name clients have included film composers like John Williams and Hans Zimmer as well as companies like Hopeless Records, Pure Noise Records, To Write Love on Her Arms, City Parks Foundation SummerStage series, The Village Voice, The New York Coffee Festival, The Bushwick Film Festival, The Lineup, Great South Bay Music Festival, The Detroit Yacht Rock Festival and more. Dayna’s core vision is the backbone of a company dedicated to the client in all capacities. All of BPM’s talented team have been celebrated for their ability to craft compelling narratives and elevate bands and brands to new heights.
What truly sets Dayna apart is her extraordinary hands-on approach and commitment to her staff and clients. She believes that the key to success lies in fostering a supportive and inclusive environment, where every team member feels valued and empowered. Dayna goes above and beyond to ensure that her staff have the resources, support, and encouragement they need to excel, often working alongside them to tackle challenges and celebrate victories.
She takes the time to understand their unique needs and aspirations, crafting tailored strategies that not only meet but exceed expectations. Her ability to anticipate trends, manage crises with grace and create impactful media campaigns has earned her a reputation as one of the most trusted and respected publicists in the industry.
Dayna has spoken on panels and participated in the mentorship program at SXSW, Sundance Film Festival and the New York Independent Film Festival. She has also held speaking engagements at NYU, Belmont, Waterbearer College of London, Long Island University, Drexel and more to inspire the next generation of entertainment industry professionals.
Dayna has also produced an award winning horror film, several music videos and is in development on an animated music/tv series that is near and dear to her heart. Most recently Dayna joined the Board of Advisors for Immersia Labs, venturing into the Cannabis/Tech space and recently signing 22 Red, the cannabis brand from System of the Down bassist, Shavo.
Her energy is contagious, her ideas are boundless and she never stops pushing herself while supporting and encouraging all of those around her. Her passion for public relations and her genuine care for those in her circle make her a standout figure in her field and a driving force behind the continued success and growth of Big Picture Media. Drop her a line at dayna@bpmpublicity.com
Natalie Schaffer
Vice President
Natalie Schaffer has carved a distinguished career path in the music and entertainment industry, serving as the Vice President of Big Picture Media where she has worked for over a decade. A native of Southern California, her journey began immediately after college when she joined Hopeless Records, a renowned, independent record label, where she focused on marketing, social media, and in-house PR for their diverse roster of bands.
➤ Read Natalie's full bio.
At Hopeless Records, Schaffer honed her skills and developed a deep understanding of the music industry landscape. Her passion for music and talent for strategic communications quickly propelled her career forward. In her current role at Big Picture Media, she continues to foster relationships with labels such as Pure Noise Records, SideOneDummy, Capitol Records, Wax Bodega, Thirty Tigers, among others, while maintaining her long standing relationship with Hopeless Records.
One of Schaffer's standout achievements includes spearheading the public relations campaign for the highly anticipated return of The Mars Volta. Her expertise extends beyond music, as she has successfully managed press campaigns for a diverse array of projects and clients. These include notable venues like Brooklyn's Kings Theatre, renowned festivals such as the San Francisco, Austin, and DC Coffee Festivals, Philly Beer Fest, the Boston Book Festival, and a unique dinner series called The Lineup, where the best up and coming line cooks in NYC are executive chef for the evening.
Her portfolio also includes promoting Tony Kanal's transition into a budding composer, orchestrating the re-releases of iconic films like John Carpenter's Halloween and Wayne's World for milestone anniversaries, and managing publicity for Moby's Punk Rock Vegan documentary. She has also secured features in prestigious publications like The New Yorker, The New York Times, Billboard, Forbes, and Harper's Bazaar, highlighting her ability to garner widespread media attention for her clients.
Beyond her professional achievements, Schaffer remains deeply passionate about her work, and has been lucky enough to work with some of her favorite bands. Drop her a line at natalie@bpmpublicity.com
Becky Kovach
Director of Publicity
Throughout her decade+ career at Big Picture Media, Director of Publicity Becky Kovach has made her mark through her passion, dedication, and genuine love for her clients. A true believer in “shooting your shot”, Becky has cultivated a roster that includes some of her favorite bands – Bayside, Taking Back Sunday, Cartel, Midtown, New Found Glory, Silverstein, and The Early November among them – while simultaneously seeking to support up-and-coming artists like Winona Fighter, Yours Truly, Heart Attack Man, Taylor Acorn, Breakup Shoes, Action/Adventure and more. Becky is also the (self-appointed) Queen of Caffeine, and has consumed more coffee than can possibly be healthy while serving as the publicist for the annual New York Coffee Festival.
➤ Read Becky's full bio.
Becky also has a great passion for travel. She has helped build company relations overseas as a presenting delegate at Scotland’s Wide Days Music Conference, offering her expertise on US press to international artists while gaining a deep love and respect for the Scottish music scene.
Beyond media relations, Becky is dedicated to mentoring the next generation of public relations professionals through Big Picture Media’s internship program. She takes pride in guiding interns as they learn the ropes of the industry, offering real-world experience and career advice. Becky’s approach is all about authenticity and collaboration, and she’s driven by a deep love for both the artists she works with and the people she helps mentor.
Drop her a line at becky@bpmpublicity.com
Kerri-Ann Seredinsky
Publicist
As a publicist at Big Picture Media, Kerri-Ann brings her unwavering love for music to life, amplifying clients' voices and connecting them with communities that resonate with their ethos and creativity. She has worked across campaigns for household names in the alternative and punk scenes including, Rise Against, Sum 41, Neck Deep, The Story So Far, State Champs, Sleeping With Sirens, and I Prevail. She’s also an advocate for rising artists on the scene and has worked on successful campaigns with artists such as DE’WAYNE, Sueco, Ben Quad, Summerbruise, Good Sleepy, and more.
➤ Read Kerri's full bio.
She has spent most of her career in talent publicity at imPRint and 42West. During her time at imPRint, she crafted compelling pitches and maintained publicity assets for A-list talent and influencers in film, television, music, and theater. Her keen eye for detail and unique approach to each client’s story have contributed to media coverage in internationally recognized publications. At 42West, she worked closely with the crisis communications team to monitor and contain breaking stories. While there, she also worked on film and television campaigns for HBO and Netflix and orchestrated a 14-stop virtual book tour amid the COVID-19 pandemic for a New York Times Bestseller.
She graduated from Marist College with a Bachelor of Arts in Communications, concentrating in public relations and journalism with a minor in digital video production.
You can drop her a line at kerriann@bpmpublicity.com
Liz Wiltshire
Publicity Coordinator
Liz Wiltshire is a passionate, creative publicist based in Los Angeles, CA. Her public relations ethos is rooted in a curiosity and a drive to go beyond traditional press placements, guided by a thoughtful, client-centered approach and knack for storytelling. Prior to joining Big Picture Media, she spent three years at The Oriel Company, where she began as a Publicity Assistant before being promoted to Publicity Coordinator. She has played a key role in supporting national campaigns for artists of all career stages and genres, with a particular focus on alternative, rock, and indie. Her past projects include Bad Omens, Hot Mulligan, Finn Wolfhard, Katie Gavin of MUNA, Preoccupations, and more.
➤ Read Liz's full bio.
Liz graduated from Fordham University in May 2022, earning dual Bachelor's degrees in Communication & Culture and Sociology, along with a Marketing minor through the Gabelli School of Business. During her undergraduate career, she was an active member of the National Communication Association's Lambda Pi Eta honor society, wrote and photographed for emerging music publications, and gained valuable hands-on experience at leading entertainment PR firms.
Since joining Big Picture Media as a Publicity Coordinator in September 2025, she's been a part of the team for clients such as Story Of The Year, The Used, Northlane, Spanish Love Songs, Trxy!, and 84 Days. Drop her a line at liz@bpmpublicity.com.